Putting together the brand guidelines for a fin-tech company
The context
We started working with Cirdan when they asked us to design and implement their new website. And the website was our first piece of work created for the company. We didn't have much design guidelines for the brand, other than the old website and some company presentation materials. The fact that we didn't have a brand guideline to consult while designing the website was challenging, but it also allowed us to explore and settle on the lines we thought were a fit for the brand.
Creating a brand guideline, though lightweight, seemed the best option
The collaboration proposal for the new website also included logo retouching work and adding three more secondary-logos, for the main three services. They would look pretty similar to the main one, but there had to be a clear visual differentiation between them.
The UI guidelines we inevitably produced while designing the website were the foundation for the brand guidelines we felt we need to put together with the logo retouching work.
The color palette and the typography were amongst the first things we determined while designing for the website. We adopted as primary color the dark blue that was already used before on the old website and presentation brochures. It was essential that more than the logo - which didn't change much - we also keep something familiar to the audience. The other colors needed to be bright, in order to lighten the palette and they would also work as highlighters.
We first worked with Cirdan on creating their presentation website, as well as the user interface for the stock management platform used by their customers.
