Branding and Design

We use design as a visual tool to express the goal of a product and its company. Our graphic work is built around the final user's wishes and expectancies.

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design OVERVIEW

design OUR APPROACH

design LOGO AND STATIONERY

design BRAND MANUALS

design GRAPHIC DESIGN

The brand manual is the visual representation of several guidelines regarding the use of a brand. It shows how a brand should be presented to the audience and how the internal team should use the brand, as well as any external teams such as partners. The brand manual gives directions on how to visually communicate the brand messages with and to the people involved.

The brand manual includes statements and visual assets such as logo versions and logo usage directions, color palette, typefaces, stationery examples, web usage (user interface).

Getting the brand ready for its journey

The brand manual gathers visual information about the brand and at the same time, it describes the personality of that brand. The importance of this brand asset relies on the fact that it acts both as a biography from where one can learn about the brand and as a pilot for new projects and activities.

Ensuring brand consistency

Keeping the brand recognizable to the people using or needing it is crucial. However, that is a hard task to accomplish by teams through emails or meetings. Chances are that some information would get distorted, misunderstood or even lost. The brand manual is the main material that should moderate any brand-related discussion.

Helping teams to work efficiently

The assets represented in the brand manual (logo usage, color combinations), as well as the ones accompanying the brand manual (logo formats and versions), are very helpful for the teams that need to create brand-related materials. Other than bringing clarity in all sort of complex matters, they are a huge time saver.

Complex, yet not stodgy

We do our best to include all the important information in the brand manual, yet we lay it out so it's easy to read/browse. We look for making it useful in the first place.

Clear and simple tone

Both the statements and the visual items we include in the branding manual will use a clear and simple language so there is no room for misunderstandings.

Bespoke chapters

There are a few subjects that are fundamental to any brand manual. We also encourage for including bespoke content, when the brand nature requires it.

WHAT OUR CLIENTS SAY ABOUT WORKING WITH US

Working with Erom has been a very strategical relationship where I have learned so much more about myself and my business.

James Simms / Director of The EverLearner

We make a great team to work with mainly because of these values

Commited to deliver

The most important goal we set when starting a project is to deliver it in the predicted time, in the agreed format. We are also committed to doing our job properly so there will be times during the project development period when we will find better ways to build certain parts, but which would delay the delivering date. Or maybe we'll find a plugin that promises to suit our needs but requires extra testing.

Any given situation that appears to interfere with the delivery goal, will be brought to discussion and we'll ask for your opinion on the matter.

Reliable

As soon as we get to know our clients and understand their businesses, we make ourselves available for them to discuss any new idea or confusion they might encounter. We are aware that sometimes not all is known from the very beginning, so we take the time and make the efforts to walk through it together and find solutions.

Communicative and enjoying it

Being transparent about how we'll create a project is more than an option we always choose, is the settlement of a successful project. Communication is the most important context-asset within a project and we pretty much love doing it.

Experienced, solid know-how

The variety of projects we've been involved has allowed us to gain solid knowledge. We break a project into pieces and phases and make the most out of each. This alone has proved to be an amazing way of highing the quality of our work. We top it up by staying connected to the industry news and discoveries - we are curious fellows with a ton of energy.

Open minded

No matter how much experience we have won in all these years with projects, each more diverse, we are aware that there are many other projects ahead of us to teach us even more.
We encourage our clients to get involved throughout the project and share with us their ideas. We do come with our best solutions, but we are eager to debate the clients' ideas. They have a perspective we do our best to understand, but that we do not own.

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