Branding and Design

We use design as a visual tool to express the goal of a product and its company. Our graphic work is built around the final user's wishes and expectancies.

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*design* OVERVIEW

*design* OUR APPROACH

*design* LOGO AND STATIONERY

*design* BRAND MANUALS

*design* GRAPHIC DESIGN

The importance of a logo is given by the fact that despite being a simple graphical mark, it speaks about an entire company. Hence the complexity of the logo creation process, that requires more than drawing nice shapes and filling them with bright colors. It is a process of understanding, defining, hierarchizing. It's a task of defining a message and translating it into dots and lines.

Establish what the logo should convey

The aspect conveyed differs from a logo to another just as much as the format in which the aspect is being conveyed does. In some cases, it's a message, in other cases, it's a feeling. There are cases when the best way is to directly state the business's activity field. This phase relies heavily on the users' typology. That's why it is mandatory to well know the target audience served by the business. It's a matter of knowing how to address that entity, how to communicate with those people.

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Choosing the type of logo

Based on the previous step, we need to identify the type of logo that will better suit the business and the message/feeling/idea to be conveyed to the public. There is a wide range to choose from:

  • wordmark logo (also known as logotype);
  • letterform/lettermark logo (also known as monogram);
  • iconic logo (also known as pictorial logo, logo symbol, logo mark);
  • abstract logo;
  • combination mark (also known as emblem).
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Exploring ideas

The creation process begins with setting a few concepts and a fixed amount of time during which to explore the concepts and produce ideas. At this stage, playing has an important role - to reveal new, more in-depth perspectives. The result of this period consists of several hand-drawn sketches that are discussed, edited, debated and finally hierarchized based on their relevance. 
From there we either take the discussion on the approval path, either we produce one digital draft and then send it over. It differs from a project to another, since each project comes with a different level of complexity.

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Stationery items follow the logo

The logo creation process can be a long one, as it implies compressing brand-related, complex information into such a reduced graphic representation. However, once agreed to the final form of a logo, it is time to move on to creating the brand stationery items. The role of these materials is to ensure brand consistency. Looking from a more realistic angle, the stationery items are a big help to the business management team - think of the letterheads, the letter covers or the presentation templates. 

Simplicity, the beauty and the best

Simplicity is beautiful because it uses so few elements to convey such complex messages and feelings. Simplicity is the best as it allows people to easily see, read, understand - there is no need for deciphering. 
Relevant for the audience

The image we help to create will always encompass the business core and will further communicate it to its audience. The audience plays a big role in how the logo and other brand items will look like.
Authentic, memorable

Even when we approach a subject that is widely spread on a market, the way we approach it is what will bring us an authentic shape that people will enjoy and remember.
Scalable and versatile

We love to create logos, all forms and shapes, it's about creativity, how couldn't we? We also want everyone else to see a logo for what it is, so we make sure that it's scalable and can be used in large formats.
More than a logo, a direction

As part of the logo creation process, we always integrate a few notes that will offer basic guidance on how to use the logo. That is even when the Brand Manual is not included in the quote.
The right files

At the end of the creation process, we deliver all the logo and stationery files, in all versions and formats they can be used. We want to make sure the team will start using the new brand assets in the right way.
WHAT OUR CLIENTS SAY ABOUT WORKING WITH US

What we liked most when working with the erom team was their involvement in understanding what we needed. Each time they would deliver something, we knew how it would go beyond our own expectations.

Octavian Horj / Metalica Oradea SA

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We make a great team to work with mainly because of these values
Commited to deliver

The most important goal we set when starting a project is to deliver it in the predicted time, in the agreed format. We are also committed to doing our job properly so there will be times during the project development period when we will find better ways to build certain parts, but which would delay the delivering date. Or maybe we'll find a plugin that promises to suit our needs but requires extra testing. 

Any given situation that appears to interfere with the delivery goal, will be brought to discussion and we'll ask for your opinion on the matter. 

Reliable

As soon as we get to know our clients and understand their businesses, we make ourselves available for them to discuss any new idea or confusion they might encounter. We are aware that sometimes not all is known from the very beginning, so we take the time and make the efforts to walk through it together and find solutions.

Communicative and enjoying it

Being transparent about how we'll create a project is more than an option we always choose, is the settlement of a successful project. Communication is the most important context-asset within a project and we pretty much love doing it.

Experienced, solid know-how

The variety of projects we've been involved has allowed us to gain solid knowledge. We break a project into pieces and phases and make the most out of each. This alone has proved to be an amazing way of highing the quality of our work. We top it up by staying connected to the industry news and discoveries - we are curious fellows with a ton of energy.

Open minded

No matter how much experience we have won in all these years with projects, each more diverse, we are aware that there are many other projects ahead of us to teach us even more.
We encourage our clients to get involved throughout the project and share with us their ideas. We do come with our best solutions, but we are eager to debate the clients' ideas. They have a perspective we do our best to understand, but that we do not own.

Other services we provide
WEBSITE DESIGN AND DEVELOPMENT
WEBSITE MAINTENANCE AND SUPPORT
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