Branding and Design

We use design as a visual tool to express the goal of a product and its company. Our graphic work is built around the final user's wishes and expectancies.

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design OVERVIEW

design OUR APPROACH

design LOGO AND STATIONERY

design BRAND MANUALS

design GRAPHIC DESIGN

As a general design direction, we advocate for simplicity. We believe that the accuracy of the idea or the meaning of a message is far more important than any fool's eye candy. Therefore, we will invest time to understand the message and discuss any weaknesses that we might identify. Only after we gain a very clear understanding of what we need to communicate will we start building.

The heuristic importance of visual communication

When one gets in touch with a person representing a brand or an idea, the person doing so has the possibility to ask as many questions as desired and most of the time, even obtain an immediate answer. But when engaging in using a product or browsing information about a product, one is given a finite amount of information.
Make the information too succinct, and the risk is the people will not understand much of it.
Adding too much information will eventually bore even the most trustworthy audience.

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Clarity above all, ornaments aside

The main subject or idea of graphic work needs to stand out. As simple and clear as it may sound, it is often a hard task to accomplish. However, it is mandatory to draw a clear and strong hierarchy of the elements around that main idea.
Providing this sort of visual guidance will ultimately act upon the idea itself, revealing it.

And finally, there is the joy of it

Some people enjoy the feeling of a good surprise. Other people enjoy when things are just as they expect them to be. Dressing these two opposite reactions into one graphic form that also stays consistent with its core message - it can be a challenge. However, the challenge is what forces creativity to deliver ingenious solutions that are simply a joy to look at.

Solid concepts

Through our graphic work, we create concepts to embody the message at its deepest meaning. We never sacrifice honesty for appearance sake.

Authenticity-driven

We strive to create graphics that are suited for the brand that will use it, without ignoring the novelty factor. We do love to offer the joy of discovering new visuals.

Environment-optimised

We could say that we design graphics with the vector axiom in mind. Jokes aside, we always make sure we see beyond the short-term use of the graphics we create.

WHAT OUR CLIENTS SAY ABOUT WORKING WITH US

I appreciated most the time they took to advise and explain the entire workflow, the chosen solutions and why those solutions worked the best for my project. Top work and friendly guys.

Alexandra Diaconu / Zonkey Boot

See project case study

We make a great team to work with mainly because of these values

Commited to deliver

The most important goal we set when starting a project is to deliver it in the predicted time, in the agreed format. We are also committed to doing our job properly so there will be times during the project development period when we will find better ways to build certain parts, but which would delay the delivering date. Or maybe we'll find a plugin that promises to suit our needs but requires extra testing.

Any given situation that appears to interfere with the delivery goal, will be brought to discussion and we'll ask for your opinion on the matter.

Reliable

As soon as we get to know our clients and understand their businesses, we make ourselves available for them to discuss any new idea or confusion they might encounter. We are aware that sometimes not all is known from the very beginning, so we take the time and make the efforts to walk through it together and find solutions.

Communicative and enjoying it

Being transparent about how we'll create a project is more than an option we always choose, is the settlement of a successful project. Communication is the most important context-asset within a project and we pretty much love doing it.

Experienced, solid know-how

The variety of projects we've been involved has allowed us to gain solid knowledge. We break a project into pieces and phases and make the most out of each. This alone has proved to be an amazing way of highing the quality of our work. We top it up by staying connected to the industry news and discoveries - we are curious fellows with a ton of energy.

Open minded

No matter how much experience we have won in all these years with projects, each more diverse, we are aware that there are many other projects ahead of us to teach us even more.
We encourage our clients to get involved throughout the project and share with us their ideas. We do come with our best solutions, but we are eager to debate the clients' ideas. They have a perspective we do our best to understand, but that we do not own.

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